Virtue Shaming


embarrassed or guilty :  an off shoot of this word is sham (a pretense of having a virtuous character, moral or religious beliefs or principles, etc., that one does not really possess.)…Perhaps from sham, a northern dialectal variant of shame (n.)



to make someone feel ashamed, or to make someone or something lose honour and respect:

to publicly criticize and draw attention to something someone has done

to cause someone to do or not to do something by making them feel ashamed:

Etymology: from shend:

“shame, disgrace” (obsolete or dialectal), Old English scand “ignominy, shame, confusion, disgrace; scandal, disgraceful thing; wretch, impostor, infamous man; bad woman,” from the source of Old English scamu “shame” (see shame (n.)) + -þa, with change of -m- to -n- before a dental (compare Old Frisian skande, Dutch schande, Old High German scanda, German Schande “disgrace”). Also in early Modern English as a verb, shend (Old English scendan) “put to shame; blame, reproach; bring to ruin.”



Hypocrisy:  noun, plural hy·poc·ri·sies.

a pretense of having a virtuous character, moral or religious beliefs or principles, etc., that one does not really possess.

a pretense of having some desirable or publicly approved attitude.

an act or instance of hypocrisy.



1670s, “a trick, a hoax, a fraud,” also as a verb and an adjective, of uncertain origin; the words burst into use in 1677. Perhaps from sham, a northern dialectal variant of shame (n.); a derivation OED finds “not impossible.” Sense of “something meant to be mistaken for something else” is from 1728. The meaning “false front” in pillow-sham (1721) is from the notion of “counterfeit.” Related: Shammed; shamming; shammer. Shamateur “amateur sportsman who acts like a professional” is from 1896.

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Has it occurred to anyone that this WWIII we are embroiled in is mostly emotional? If it was just the issues at hand, we could and would talk about them, talk through the ideas with each other instead of against each other. However, no one seems able to do that. Words have become emotional weapons to inspire violence and judgements upon others. What ever happened to wiping the ashes out of your own eyes first, the better to see and understand before shaming another? (In the King James Version of the Bible the text reads: Thou hypocrite, first cast out the beam out of thine own eye; and then shalt thou see clearly to cast out the mote out of thy brother’s eye. … You hypocrite!  Matthew 7:5 – Wikipedia)


As you can see from the etymology above, the words shame and sham are connected. It is obvious shaming is a deflection away from self to better conceal your own lack. Or, as Shakespeare put it:

“The lady doth protest too much, methinks” (a line from the play Hamlet by William Shakespeare. It is spoken by Queen Gertrude in response to the insincere overacting of a character in the play within a play created by Prince Hamlet.),_methinks

So this war is being fought on an emotional energy level that is designed to separate us as much as possible from the charity in our own hearts as it is from the peace we find in each other’s company. It is designed to produce as much fear and loathing of others and ourselves as possible.

The earliest root of virtue I could find comes from Sanskrit and it means valiant hero .


1200, vertu, “moral life and conduct; a particular moral excellence,” from Anglo-French and Old French vertu “force, strength, vigor; moral strength; qualities, abilities” (10c. in Old French), from Latin virtutem (nominative virtus) “moral strength, high character, goodness; manliness; valor, bravery, courage (in war); excellence, worth,” from vir “man” (from PIE root *wi-ro- “man”).

The word virtue comes from the Latin root vir, for man. At first virtue meant manliness or valor, but over time it settled into the sense of moral excellence. Virtue can also mean excellence in general. One of your virtues might be your generous willingness to help out your friends. The phrase by virtue of means “as a result of” or “by authority of.” You will achieve success by virtue of hard work (or by virtue of inside connections).


So when we are virtue signaling and or virtue shaming, we actually are saying/announcing to others that we lack the very same quality within ourselves. This is exactly what is going on in the first four minutes of this video:

The Real Deal Report: 7-20-202

We literally accomplish nothing with this type of bad behaviour, except to hurt and poison ourselves.

We have been weaponized against each other.  I guess the real question is – do we want to be? Do you choose this? Do most people know they are being used in this war, this way? Who needs weapons of mass destruction when you can get the populace to do it for you?

To be crass: do you want to live the golden rule or shove your nose up someone’s ass to prove how virtuous you are?


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